Specialist Certificate in Strategic Marketing

Area of Study Type of Course Level of Study
Business Administration Award Specialist Certificate


Specialist Certificate in Strategic Marketing

Course Code


Partner Faculty

Business and Economics

Course Description

Marketing strategy can drive a company's performance but is often undervalued. This specialist qualification will equip you to deliver superior performance for your marketing function and organisation.

You will gain powerful innovation management tools and improve your competitive advantage by optimising your marketing strategy, maximising your digital success, revitalising your brand and better managing your customers.

Delivery Mode

On-campus (face to face teaching in Melbourne)

Who Should Apply

  • Marketing professionals and those responsible for aligning marketing activities with business strategy
  • Professionals who wish to understand how strategic marketing can benefit their organisation


Successfully complete four subjects, including two core (6.25 points each) and two elective subjects (6.25 points each).

Choose two of the following core subjects:

Choose two of the following elective subjects:


Each subject is formally assessed to meet the accreditation requirements of the University of Melbourne and designed to be practical and relevant to industry professionals.

For scheduled dates and assessment details, refer to the relevant subject in the course structure above. Assessments are to be submitted within four weeks from the on-campus participation.

Additional Information

  • Make informed strategic choices to improve market outcomes
  • Explain the importance of marketing strategy for superior business performance and shareholder value
  • Create, evaluate and execute strategic marketing plans
  • Analyse critical issues, associated with creating, analysing, and selecting market segments and niches
  • Understand the tools and mechanisms for creating customer value and building marketing assets in competitive organisational environments (both for-profit and not-for-profit).

Entry Requirements

An undergraduate degree or equivalent qualification, plus at least three years of documented, relevant professional experience; or
10 years of documented, relevant professional experience that demonstrates the capacity to successfully undertake the course

This course is available for domestic students (Australian or New Zealand citizens, Australian permanent residents and Australian permanent humanitarian visas).

Course Fees

The 2018 subject fee is A$3,200 (GST exempt) and includes tuition, materials and meals during the on-campus participation.

Each subject fee is due prior to the on-campus participation.

Fee Inclusions

Fees include tuition, course materials, catering and access to on-line resources during intensive delivery of subjects.As enrolled students of the University of Melbourne, students have access to a range of facilities and amenities provided by the University of Melbourne.


Fee-Help is a loan from the Australian Government to cover tuition fees and is available to Australian Citizens only.

Key Dates

Subject Lecturer Delivery Dates

BUSA90474 Influence and Negotiation Strategies

A/Prof Adam BARSKY

24-25 Sept 2018

BUSA90475 Strategic Financial Analysis Prof Naomi SODERSTROM
Prof Nasser A. SPEAR
17-18 May 2018

BUSA90477 Motivating and Managing Performance

Dr Belinda ALLEN

4-5 Jul 2018

BUSA90495 Managing Innovation

Prof Danny SAMSON

24-25 Oct 2018

MGMT90162 Managing Customers for Competitive Advantage

Prof Simon BELL

9-10 Oct 2018

MGMT90173 Positive Leadership Development

A/Prof Adam BARSKY and Prof Lea WATERS

12-13 Mar 2018

MGMT90211 Project Management Fundamentals

Prof Prakash SINGH

19-20 Nov 2018

MGMT90217 The Future of Leadership

Prof Peter GAHAN

23-24 Aug 2018

MGMT90218 Stakeholders and Internal Influence


18 July and 29 August 2018

MGMT90218 Stakeholders and Internal Influence


11 Oct, 7 Nov 2018

MGMT90219 Leading High Performance Teams


22 Oct, 26 Nov 2018

MKTG90020 Market Leadership and Strategic Marketing


27-28 Mar 2018

MKTG90020 Market Leadership and Strategic Marketing


4 - 5 Sept 2018

MKTG90021 Strategic Brand Leadership

A/Prof Anish NAGPAL

6-7 Aug 2018

BUSA90516 Resilient Leadership   24-25 Jul 2018
MGMT90212 Strategic Awareness and Business Acumen  

5-6 Mar 2018
21-22 May 2018
20-21 Aug 2018
12-13 Nov 2018

MGMT90213 Strategic HR Leadership   20-21 Jun 2018
BUSA90515 Decision Making for Leaders   24-25 Oct 2018

Delivery Venue

How To Apply

Existing students should contact Kathy Griffiths, the Program Coordinator.

New students should select the APPLY NOW button on this page.

Contact Us

Kathy Griffiths
Program Coordinator
The University of Melbourne
E: TL-openprograms@unimelb.edu.au
T: (03) 8344 2601