|Area of Study||Type of Course||Level of Study|
|Business Administration||Award||Specialist Certificate|
Specialist Certificate in Strategic Marketing
|Business and Economics|
Marketing strategy can drive a company's performance but is often undervalued. This specialist qualification will equip you to deliver superior performance for your marketing function and organisation.
You will gain powerful innovation management tools and improve your competitive advantage by optimising your marketing strategy, maximising your digital success, revitalising your brand and better managing your customers.
|On-campus (face to face teaching in Melbourne)|
Who Should Apply
Successfully complete four subjects, including two core (6.25 points each) and two elective subjects (6.25 points each).
Choose two of the following core subjects:
Choose two of the following elective subjects:
Each subject is formally assessed to meet the accreditation requirements of the University of Melbourne and designed to be practical and relevant to industry professionals.
For scheduled dates and assessment details, refer to the relevant subject in the course structure above. Assessments are to be submitted within four weeks from the on-campus participation.
| KEY BENEFITS |
An undergraduate degree or equivalent qualification, plus at least three years of documented, relevant professional experience; or
This course is available for domestic students (Australian or New Zealand citizens, Australian permanent residents and Australian permanent humanitarian visas).
The 2018 subject fee is A$3,200 (GST exempt) and includes tuition, materials and meals during the on-campus participation.
Each subject fee is due prior to the on-campus participation.
|Fees include tuition, course materials, catering and access to on-line resources during intensive delivery of subjects.As enrolled students of the University of Melbourne, students have access to a range of facilities and amenities provided by the University of Melbourne.|
|Fee-Help is a loan from the Australian Government to cover tuition fees and is available to Australian Citizens only.|
|How To Apply|
Existing students should contact Kathy Griffiths, the Program Coordinator.
New students should select the APPLY NOW button on this page.
| Program Coordinator: Kathy Griffiths|
Phone: (03) 8344 2601